About us


¡LatinoLA! is a vibrant forum of ideas, opinions, commentaries and creativity that reflects our community's voices, lives and souls.

We celebrate the voice, life and soul of Los Angeles Latinos y Latinas.

We celebrate your voice.
Latinos y Latinas are creative and opinionated. We invite you to contribute your comments, thoughts and emotions, right now in the written word and soon in video and audio.

We celebrate your life.
Latinos y Latinas are diverse, dynamic and enthusiastic, with varied interests and opinions. We embrace our similarities and differences and showcase our accomplishments

We celebrate your soul.
Latinos y Latinas are passionate and dedicated, respectful of the individual and strong as a community. We mirror the honest energy of a constantly shifting population.

We are an accessible and authentic expression of the lives of this region's Latinos. We are unbridled, independent and welcoming, a place where Latinos y Latinas of every walk of life can gather, learn, share and find both comfort and controversy.

We pioneered user-generated content, And we continue to look at the past, present and future of our region through the words and activities of you, our Amigos y Amigas.

Other websites have come, promised a lot, and gone; but we're still here having fun, serving our comunidad de Amigos y Amigas, and growing. Tu Ciudad magazine named us Best Website in their "Best of Latino L.A." 2006 issue. We've been featured in KABC's Vista LA, American Latino TV and Mun2. Do a Google search on "Latino". Go ahead. We're number two, and with your support we'll soon be number one.

What keeps our Amigos y Amigas coming to ¡LatinoLA!? Our unique and lively mix of news, information, calendar listings, commentary, short stories, poetry, job listings, announcements and more. And since every single bit of content is contributed by our Amigos y Amigas, they passionately support us, and we hope you will too.

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OUR TEAM

Abelardo de la Peña, Jr.  |  Fundador y editor
Abelardo passionately keeps his finger on the pulse of the Los Angeles Latino community by watching, listening, learning, writing and participating. For over 20 years he has worked as a marketing and communications specialist at leading Latino advocacy organizations, marketing firms and consumer publications. He is a founding editor at Iconoculture, a marketing-advice company that helps corporations and agencies grow and innovate. He has been married to Linda for 36 years, has six children, three grandchildren, and three on the way. He plays guitar and drums, badly; dances, badly; and sings, adequately. His mom likes his version of “Las Mañanitas” when he sings it to her on her birthday. He is from Wilmington, California.

Richard Koffler  |  Fundador y CEO
Richard has been a C-level executive for over 25 years, successfully launching and nurturing technology ventures. He is on the executive committee of the Tech Coast Angels {Los Angeles network}, is past president of both the Los Angeles Venture Association and the Technology Council of Southern California, and is an advisor to the Center for Technology Commercialization at the University of Southern California, and the Wells Fargo Center for Small Business and Entrepreneurship at the College of Business and Economics at California State University, Northridge. He has been married to Cheryl for 24 years and has one daughter (Danielle) and three parrots. He was born and raised in Lima, Perú, came to the U.S. for college, and stayed.







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