Privacy policy

LatinoCities, Inc. respects and protects the privacy of those who use the LatinoLA website. This Privacy Policy explains what information we collect from you, when we collect it and what we use it for. Read it in conjunction with our Terms of Service.

1.  Use by children. LatinoLA is designed for adolescents and adults, and not for children under the age of 13 years. Therefore, we don’t knowingly solicit or receive any information from children.

2.  Personally-identifiable information. We collect certain personally-identifiable information from you when you register on LatinoLA, become a member of our community, join our mailing list, upload content, or register to attend events listed on our website's calendar. "Personally-identifiable information" is that information which can identify you as an individual, such as your name, title, affiliation, address and email. We will not under any circumstances release your personally-identifiable information with any third party except as disclosed in this privacy policy.

3.  Billing information. When your membership, purchase of goods or services, or event registration requires a fee, we might require that you give us your billing address and your credit card information, including credit card number and expiration date. We use your credit card information solely for the purpose of charging you the fee for the membership, purchased goods or services, or event registration. We do not share under any circumstances your credit card and purchase information with third parties except as required to process payments.

4.  Communications from us. On occasion, we may use your personally-identifiable information to send you communications with information created by either us or third parties affiliated or partnered with us that we think you will find useful, such as membership benefits, upcoming events, special offers, and new products and services. To opt out of receiving these communications, indicate your preference by either following the instructions at the bottom of every communication or contacting us.

5.  Aggregate information. We may combine certain portions of your personally-identifiable information with that of other individuals to create aggregate, anonymous data that we will use, for example, to improve our products and services and develop new ones. Aggregate data is general information about groups of individuals but not about you as an individual.

6.  Access to and control of your personal information. We do not publish directories containing information provided by our registered users and members. We might provide you with a password-protected account that gives you control over your registration and membership information. Do not divulge your account’s password to anyone. Our personnel will not require you to divulge your password, even to provide you with support or assistance. You should log out of your account and close your browser window when you have finished your work to prevent others from accessing your account if you share a computer with someone else or are using a computer in a public place like a library or Internet café.

7.  Protection of your content and personally-identifiable and billing information. We protect your content and personally-identifiable and billing information from loss, misuse, or unauthorized alteration by applying carefully developed security procedures that are at least as strict as generally accepted industry best practices and standards, including the prompt installation of the latest security updates for our servers; the use of techniques like firewalls, and anti-virus and anti-worm software; and the use of SSL (Secure Sockets Layer) encryption to communicate with your web browser to obtain any sensitive information. On a regular basis we use both internal and external resources to review the adequacy of our security measures.

8.  Our employees. Our employees must review and sign a written statement of our security and privacy practices, which include limiting access to sensitive information to only those employees who require the information and enforcing strict password protocols for all employees.

9.  Our third-party service providers. On occasion we may need to share your personally identifiable information with third-party service providers -- such as consultants, temporary workers and software developers -- that we may employ for services like delivering products, offering online software applications, hosting our computer servers, developing or maintaining our software, providing technical support to our clients, or sending e-mails on our behalf. All our third-party service providers must review and sign a written statement of our security and privacy practices, which include limiting access to sensitive information to only those of their employees who require the information, enforcing strict password protocols for all their employees, and prohibiting them from using your personally-identifiable information for any purposes other than to act on our behalf.

10.  Technical support and feedback. To provide you with technical support or respond to your feedback to us, we may ask you to provide your name and email address so we can contact you regarding your technical support request or feedback.

11.  Service alerts and critical notices. We may use your personally-identifiable information to inform you of specific changes that may affect your ability to use our website or for other critical non-marketing purposes, such as bug alerts. We may also contact you to respond to your specific requests or to clarify the order information you provided to us, or to notify you of upcoming subscription updates.

12.  Newsletters. From time to time, we provide you the opportunity to subscribe to email newsletters and other email communications. You may unsubscribe by following the instructions provided in each email newsletter.

13.  Mandatory and optional information. We identify what information is required and what information is optional to fulfill any request for information from you. If you choose not to provide mandatory information, we may not be able to provide the service you are requesting.

14.  Third-party websites. We may provide on our website links to third-party websites, such as those of our business associates and online advertisers.We allow third-party companies to serve advertisements within the LatinoLA website. These third-party ad servers or ad networks use technology to send directly to your browser the advertisements and links that appear on the LatinoLA website. They automatically receive your IP address when this happens. They may also use other technologies such as cookies, JavaScript, or Web Beacons to measure the effectiveness of their advertisements and to personalize the advertising content you see. We do not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. However, if an advertiser asks LatinoLA to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the LatinoLA Sites, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you. You should consult the respective privacy policies of these third-party ad servers or ad networks for more information on their practices and for instructions on how to opt-out of certain practices. Our privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. Any data obtained by third-party ad servers subsequently shared with LatinoLA is maintained and dealt with by LatinoLA in accordance with this privacy policy. Contact us at any time to receive a list of the ad networks we use.

15.  Legal disclosures. In some cases, we may disclose certain information (including, when applicable, your personally-identifiable information) to comply with a legal process, such as a court order, subpoena, search warrant, or law enforcement request.

16.  Transmission of information outside of your country. If you are located outside the U.S., your personally-identifiable information may be stored and processed outside of the country of which you are a citizen and/or in which you reside. You hereby consent to the transmission of your personally-identifiable information outside of your country so that it may be used for purposes consistent with those specified in this Privacy Policy. If you are within the European Economic Area, you should be aware that such extra-territorial transmissions may be to countries outside of the European Economic Area which may have different data protection laws. When this occurs, we shall take appropriate steps to protect the information transmitted.

17.  Our use of cookies. A "cookie" is a small piece of information that our website may provide to your browser while you are at either website. This cookie contains a unique identifier used to authenticate our registered users. You do not have to accept cookies from our website except that to register and subsequently log on to our websites you must accept cookies. Most browsers are defaulted to accept and maintain cookies.

18.  Website usage data. With or without cookies, we keep track of usage data, such as the source address that a page request is coming from, your IP address or domain name, the date and time of the page request, the referring website (if any) and other parameters in the URL. We use these data in the aggregate to better understand website usage, including what areas of our website users prefer (e.g., based on the number of visits to those areas). This information is stored in log files and is only used for aggregated and statistical reporting.

19.  How to contact us. Contact us at any time with questions regarding our privacy policy, our information practices or other aspects of privacy.

20.  Changes to this Privacy Policy. We may change this privacy policy at any time and at our sole discretion.

LatinoCities, Inc.
Last updated July 13, 2008