Can you name the most important Latino leader in America today? According to a study conducted by the Pew Hispanic Center, 75% of Latino Americans can't.
That's why the Hispanic Heritage Foundation (HHF) in partnership with iNDIGO PROjECT MEDIA launched Inspira, a web-series highlighting inspirational Latino leaders who are shaping communities, making an impact on various industries, and serving as role models across America.
From arts to politics, business to non-profit management, innovation to engineering, viewers will be able to follow hosts, Los Angeles natives, Emanuel Pleitez and Gabriela Fresquez (pictured) as they delve into each leader's life, learn more about what they do, and hear about the people and experiences which inspired each leader to be the person they are today.
"Through Inspira we are able to reach a large demographic through the Latino leaders we feature, from young change-makers to more established opinion-makers who influence our community," said homegrown Angeleno Saray Deiseil, the creator of Inspira.
Inspira will engage its audience through:
o Story-telling of inspiring Latino leaders via 10-15 minute webisodes.
o Providing an online platform which integrates user-generated content.
o Utilizing innovative new media strategies (i.e. Twitter, Facebook, Crowdbooster, etc.)
o Calls to Action in which viewers are invited to engage with the issues covered.
o Leveraging creative user engagement 365 days/year.
The first webisode features Robert Zardeneta, the executive director of LA CAUSA in East Los Angeles, as he tries to make the neighborhood a more sustainable and eco-friendly environment.
"Our focus is to engage and galvanize our viewers through the accomplishments and experiences of our subjects. Based on the vast membership of HHF's network and the expected draw of Inspira, we expect to have between 20,000 - 50,000 subscribers by the end of this year," Deiseil commented.