Tr3s: MTV, Música y Más, the bilingual/bicultural entertainment destination for Latinos in the US, adds the newly acquired Mexican novela Bienvenida Realidad to its late night line-up. The new young-adult novela casts a multigenerational ensemble of high school seniors, teachers and parents, who journey through the pressures and intolerances of adolescence including bullying, homosexuality, drugs, pregnancy and STDs.
The Spanish-language import engaged an astounding 10 million viewers in Mexico on the nationally syndicated Cadena Tres before heading to the US. Bienvenida Realidad will premier Monday thru Friday at 10pm, starting March 19th on Tr3s.
"Bienvenida Realidad's phenomenal success in Latin America will definitely translate with US Hispanic audiences thanks to its raw and rebellious nature," said Charlie Singer, SVP of Content and Creative for Tr3s. "We're thrilled to bring this innovative and authentic series to our viewers on Tr3s."
Set in a conventional prep school in a popular neighborhood, the novela depicts a raw mosaic of today's high-school students, and their relationships with their dysfunctional families and troubled professors. The novela's defiant cast of diverse social classes includes cliques of actors, musicians, jocks and geeks made up of Darío, Mariana, Santiago and Lucia, who face rejection from their peers.
Bienvenida Realidad is a property of Cadena Tres, Argos Communications and Sony Pictures Television in Mexico. The innovative novela scored top ratings across all demos in Mexico, surpassing teen shows such as Gilmore Girls in the Spanish-speaking region. The new acquisition includes 120 episodes, starting in March 2012 through September 2012.