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El Clasificado Wins Big at the AFCP Awards & Conference

The Spanish-language publication received more than five awards including Best Presentation of Classifieds on the Internet

By LatinoLA Contributor
Published on LatinoLA: May 14, 2012


El Clasificado Wins Big at the AFCP Awards & Conference


Spanish-language publication El Clasificado was awarded "Best Presentation of Classifieds on the Internet" for its website elclasificado.com at the Association of Free Community Papers' (AFCP) annual conference held in Atlanta, Georgia from April 19-21. The conference was held jointly with the ICMA, the International Classified Media Association, and was attended by some of the most innovative print and digital leaders from around the world.

El Clasificado was recognized in four additional categories including: "Best Sales Presentation", "Best Original Artwork" and "Best Graphic Display of Classifieds in Print". The magazine, now with a circulation of over 480,000 weekly copies, was also awarded for "General Excellence" due to their editorial coverage, use of graphics and artwork, extraordinary cover design and advertising layout.

"There is no better way of celebrating 24 years of serving the Hispanic community than being awarded by such a prestigious organization like the AFCP", affirmed Martha de la Torre, founder and CEO of El Clasificado and Chairperson of ICMA. "Our digital team has worked so hard to grow elclasificado.com, which now ranks 8,500 on Quantcast and within the top 300 most visited websites in Mexico."

El Clasificado has become an Internet content leader with over 50,000 daily ads, 500,000 unique visitors and 10 million pageviews. "The main categories and sub categories at your fingertips make this simple, easy and great access to tons of content ", said one of the AFCP judges. Elclasificado.com has 436 categories and features classified ads posted in all major Latino cities in the United States and Latin America.

El Clasificado's inspiring story has been recognized many times throughout the years. For instance, Los Angeles Business Journal recently awarded the company with the "Latino Business Award". Other media outlets such as the Los Angeles Times and CNN have also echoed their story.

El Clasificado is an EC Hispanic company that provides a marketplace for Spanish speaking audiences throughout the United States and different Latin America countries via its website www.elclasificado.com This property deliver 10 million page views and over 500,000 unique visitors monthly. El Clasificado's print publication extends from the Central Valley of California to San Diego with a distribution of 480,000 weekly issues. EC Hispanic media also owns El Punto, a monthly publication catering to LA Hispanics.

The Association of Free Community Papers (AFCP), the largest in the free papers industry, is a robust $4 billion industry and have a total circulation in excess of 100 million copies weekly, more than twice that all of paid papers combined in the United States. This year's Annual Competition Contest included over 1,500 entries from 80 companies.





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