A Must-Attend Event: NHMC Latino MediaCon & Expo

Univision Chairman & CEO of Saban Capital Group Haim Saban among
keynote speakers and panelists, July 20-21

By Mabel Aragon
Published on LatinoLA: May 25, 2012

A Must-Attend Event: NHMC Latino MediaCon & Expo

The National Hispanic Media Coalition (NHMC) announces the 2012 Latino MediaCon & Expo taking place July 20-21 at the Pasadena Convention Center at 300 E. Green Street in Pasadena, just a few miles outside of Los Angeles, California.

Worldwide pioneer and entertainment industry leader Haim Saban, Univision Chairman and CEO of the Saban Capital Group, will be the keynote speaker at the luncheon on July 20.

MediaCon will convene media advocates and influencers, industry executives and celebrity talent to network, discuss trends and gain insight on emerging issues. Timely panel discussions, notable keynote speakers and best practices in programming are some of the conference highlights planned.

"We consistently strive to improve the image of Latinos in the media and society," said Alex Nogales, National Hispanic Media Coalition President & CEO. "As our signature event, Latino MediaCon will provide us with a unique platform to feature the industry's leading innovators and extraordinary Latino talent.

Discussing new ways to succeed in an evolving media industry will be distinguished leaders including Maria Elena Salinas, Univision's Emmy-Award-winning journalist; Monica Lozano, publisher and CEO of La Opini??n, the largest Spanish publication in the United States; Ligiah Villalobos, writer and executive producer of the independent feature film "La Misma Luna"; Susan Gonzales, Head of Community Engagement for Facebook; Arturo Vargas, Executive Director of the National Association of Latino Elected and Appointed Officials; and Matt Barreto, principal of Latino Decisions.

Latino MediaCon panels will cover hot industry topics such as:
The New General Market: Power of the Latino Entertainment Consumer
Decidimos: Will Latinos Decide the Presidential Election?
Latinos in Social Media: Technology Leaders in the Digital World
Case Study in Successful TV Programming
Latinas Entertainment Institute
Access Hollywood: Cracking the Code to Success in Tinseltown
Case Study in Successful Cable TV Programming
The A to Z of the Hollywood Guilds: Impacting and Influencing Your Industry Career
MediaCon Celebrity Spotlight Series
Filmmaker Creative Series
Cable TV's Wild West of Programming

The two day conference is uniquely designed as both a Latino media industry event as well as a Latino entertainment consumer showcase. The Entertainment Expo, which takes place on July 21 from 11:00 a.m. to 5:00 p.m., is free and open to the public.

There will be close to 100 entertainment and media booths highlighting media properties, launches, upcoming programming and diversity initiatives. Scheduled attractions include musical performances on two stages, celebrity meet and greets and autograph sessions with talent such as Eduardo Y???ez, Mexican soap opera star; Efren Ramirez, known for his acting roles in films such as "Napoleon Dynamite" and "Employee of the Month"; Cierra Ramirez, the newest cast member of the ABC Family's hit "Secret Life of the American Teenager"; Art Laboe, syndicated radio personality; and Big Boy, the effervescent radio host of Power 106.

For additional conference information or to register, log on to www.LatinoMediaCon.com or call (626) 792-6462. For sponsorship and exhibit opportunities contact MediaCon Producer David Chavez at (816) 507-7877 or e-mail him at dchavez@latinpointe.com. The Latino MediaCon & Expo event is produced by the NHMC and LatinPointe.

NHMC's Facebook page here

NHMC's Twitter page here.

About The National Hispanic Media Coalition

The National Hispanic Media Coalition is a non-partisan, non-profit, media advocacy and civil rights organization established in 1986 in Los Angeles, California. Its mission is to improve the image of American Latinos as portrayed by the media, increase the number of American Latinos employed in all facets of the media and telecommunications industries, and advocate for media and telecommunication policies that benefit Latinos and other people of color. The NHMC is headquartered in Pasadena, California, with a second office in Washington D.C. For more information on the NHMC's work, please visit www.nhmc.org.

About LatinPointe Brands

LatinPointe (LP) is the premier company specializing in "building, connecting, and creating high-profile brands" in the Hispanic marketplace. Through its core work in branded content, signature program development, event marketing platforms, strategic relationship-building and cause campaigns, LP has become the go to strategic partner for companies, organizations and celebrities desiring innovative communication vehicles. Our roster of created or licensed brands and our ability to produce visionary and ground-breaking entertainment properties offer clients meaningful Latino-centric touch points and set us apart. More at: http://www.latinpointe.com/

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