La Jenny La Mas Powerful

"Ethnic marketing is now the mainstream" and other gems from Latino Loop

By Latino Loop
Published on LatinoLA: May 29, 2012

La Jenny La Mas Powerful

Arts and Entertainment

Jennifer Lopez earned the top spot on Forbes Magazine's list of the 100 most powerful celebrities. Cristiano Ronaldo came in at #44, Rafael Nadal at #47, Lionel Messi at #50, Cameron Diaz at #59, Gisele Bundchen at #61, Alex Rodriguez at #63, Sofia Vergara at #76 and Eva Longoria at #81.

The CW Network will premiere the new reality show, "The Catalina", executive-produced by Latin Grammy winning musician Jorge Moreno. The show premieres on May 29th and documents the interaction among the staff at Miami's The Catalina Hotel & Beach Club.

Tony Bennett recently recorded a bilingual version of "Cold Cold Heart" with Los Fabulosos Cadillacs' frontman Vicentico for an upcoming album "Latin Duets".

William Levy came in third place in the "Dancing With The Stars" finale last wee, with Donald Driver declared the winner.

Minnesota's Ricky Rubio, a 21-year-old Spanish basketball player, was among those named to the NBA 2011-2012 All-Rookie Team.

Jennifer Lopez will reportedly produce a reality show based on boyfriend Casper Smart's work as choreographer on her upcoming tour with Enrique Iglesias and Wisin y Yandel.

Don Omar won "Top Latin Song" for "Danza Kuduro" at the Billboard Music Awards last week. Shakira won Best Latin Artist, Romeo Santos won "Best Latin Album" and Pitbull's "Give Me Everything won "Top Radio Song".

Wisin y Yandel performed "Follow the Leader" with Jennifer Lopez on the "American Idol" season finale tonight.

Luis Miguel, Daddy Yankee, Prince Royce, Tito El Bambino, Larry Hernandez, 3BallMTY and Banda Los Recoditos are among the performers confirmed for People en Espa??ol's Festival on September 1st and 2nd in San Antonio.

MegaTV will broadcast "Encanto del Caribe" tonight, May 23rd, at 8 PM ET/7 PM CT. The special features performances by pianist Arthur Hanlon with Laura Pausini, Marc Anthony, Cheo Feliciano, Natalia Jimenez and Bernie Williams. The performances were taped at the Castillo San Cristobal in San Juan, Puerto Rico.

"Mariachi High" will air as part of the PBS Arts Summer Festival on June 29th. The film documents a top-ranked, competitive high-school mariachi band from Zapata, Texas.


A riot at a privately-run prison for illegal immigrants in Mississippi left one guard dead and at least 19 others injured.


A new study looking into a new drug intended to stop Alzheimer's before it begins will be tested on 300 members of the world's largest family to experience Alzheimer's from a remote mountain village near Medellin, Colombia.

Mexican authorities arrested Daniel Elizondo Jesus Ramirez, "El Loco" last week in connection with the dumping of 49 headless bodies near Monterrey, Mexico.

Marketing and Media

According to a new article in Ad Age magazine, beer companies are seeking to incorporate appeals to Hispanic and African-American audiences in their general market efforts with Anheuser-Busch InBev VP of U.S. Marketing Paul Chibe stating that "Ethnic marketing is now the mainstream".

Univision announced that it will launch a digital platform in September to build on its Hispanic-themed, English-language network joint venture with ABC with a focus on the upcoming presidential election.

Univision and Eventus have partnered to create the Gira VIP Premios Juventud 2012 with a series of performances including Luis Enrique, who will kick off the tour in Miami on June 7th, Plan B and Sensato in New York on June 14th, Larry Hernandez in Chicago on June 21st, 3BallMTY in Los Angeles on June 28th and Jerry Rivera in Houston on July 5th.

Richard Lom has been promoted from Director to VP at SBS Entertainment.

Corona Extra launched its new summer music effort with "Mana Como Nunca" which gives fans access to download covers of Mana songs by artists like Fanny Lu, Sie7e, Da' Zoo and Joey Montana. Fans will also have a chance to enter a sweepstakes for a VIP concert experience with Mana in Las Vegas.

nuvoTV has partnered with AT&T U-Verse to create a six-week promotional campaign in support of nuvoTV's "Model Latina", "Fight Factory" and "Curvy Girls".

HBO has added Spanish-language offerings from HBO Latino to its HBO GO online and mobile app video destination. "Mujer de Fases", "Destino Deporte" and "Capodocia" are among the series now available.

MTV Tr3s announced its new programming lineup included "The Dulce Maria Show", "The Golden Boys", that will track Oscar De La Hoya and his work with three fighters, "The Chisme Club", "Latino Boot Camp", "Culture Swap" and a new telenovela, "Ultimo A??o". Tr3s also announced a new "Unplugged" special featuring Wisin y Yandel.

SESAC Latina will host its SESAC Latina 2012 Music Awards in Beverly Hills on June 20th.

ESPN Deportes announced that it will launch ESPN Deportes+ on ESPN3, offering live sports in Spanish on a multi-screen network available on computers, smart phones, tablets and Xbox.

SBS has appointed Albert Rodriguez as COO. Rodriguez was previously Cheif Revenue Officer and GM of the Miami television market.

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