Efrain Ferrer, president and founder of Strong-Tie Insurance, shared his inspirational story and professional experience with small business owners attending the Su Socio de Negocios Expo in Long Beach.
Over a hundred small business owners from Southern California eagerly gathered to meet the Cuban entrepreneur, and mirror the success of one of the most important Latino-run enterprises in Los Angeles.
Ferrer explained that after leaving the oppression of Castro-led Cuban regime, starting out in the United States was difficult.
"You need to have a plan and differentiate yourself from the competitors in order to succeed," voiced the Latin entrepreneur.
Despite the current economy, he assures that owning a business "is always a battle; the ideal time to make money never comes, but it you do not take the initiative there will never be a reward."
This message was well received by attendees gathered at the Museum of Latin American Art in Long Beach (MOLAA).
Araceli Esparza, editorial entrepreneur, agreed that it was an excellent lecture. "I learned a lot. What best grabbed my attention was whether or not to have a partner. Sometimes we think we can launch a business on our own only to later find out we can't."
As for Rolando Castro, business owner of a credit repair company helping the Latino community, Ferrer's presentation was "important" due to the techniques exposed to better one's business. "I like the tactics for business growth".
The Su Socio de Negocios event was sponsored by Chivas Regal and Wells Fargo.
The next Su Socio de Negocios event will take place on July 18 at El Clasificado's headquarters in Norwalk, California and it will be sponsored by Wells Fargo. Keynote speaker of the event will be well known technology expert José Ulloa.
About Su Socio de Negocios and El Clasificado
Su Socio de Negocios is a series of business breakfasts, expos and networking events presented by El Clasificado since 2006. Su Socio de Negocios seeks to educate, inspire and provide tools for the success of small business entrepreneurs. El Clasificado is an EC Hispanic company that provides a marketplace for Spanish speaking audiences throughout the United States and different Latin America countries via its website www.elclasificado.com This property delivers 10,000,000 page views and over 500,000 unique visitors monthly. El Clasificado's print publication extends from the Central Valley of California to San Diego with a distribution of 480,000 weekly issues.
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