In Summer 2011, Panorama Mall held a, "Nuestro Mariachi" contest and awarded San Fernando Valley based Mariachi Los Palmeros with a performance contract at Panorama Mall. The group now plays every Sunday at Panorama Mall, entertaining crowds of all ages and acting as a backing group for guest singers.
This year, Panorama Mall is hosting its first "La Estrella de Panorama Mall" singing contest to discover hidden talent in the community. Winners of the competition will receive a shopping spree valued at $1,000 (1st), $750 (2nd) and $500 (3rd).
The six-week event series kicked-off Sunday, July 15 in front of crowds up to 700 people. Ten contestants sang from the hearts for a chance to enter the Semi-Finals (August 12). The first competition was comprised of Mexican Regional singers who managed to get audiences of all ages cheering and singing along.
Each contestant received ratings based on musical talent, presentation and audience interaction from judges Abelardo de la Pena Jr. (LatinoLA.com), Reyna Trevino (TMG/Universal) and Dr. Anthony Luu (USC, School of Music).
When the totals came in and were verified, the winners were Jose Gonzalez, Ramon Delgadillo and Manuel Cardona. Those three, along with the top three winner of the first four weeks of the competition, will advance to the Semis.
All ten contestants were treated to a meal courtesy of Pollo Campero and desert from Ice N Tasty.
Overall, the atmosphere for the afternoon was cultural, soulful, passionate and upbeat. During breaks, DJ No System, kept the energy up by play a mix of Banda, Cumbias, Reggaeton, Hip-Hop and more. It was nice to see multiple generations from families shopping, eating and grooving to the sounds together.
LatinoLA.com will continue to keep you updated on this exciting competition. Elimination Round 2 will take place on July 22 from 2pm to 4pm.