We are a group of talented Latino filmmakers and just like you, we love movies, we have been working in this industry for more than 10 years and right now we have a dream: To gain more Latino representation in Hollywood.
What we're doing?
Simply put, we are starting a movement! Our main goal is to make a fusion of Latino talent for filmmaking with global trends in production and consumption of cinema. We feel there is a lack of Hispanic/Latino directors, writers, producers and actors inside the film industry. We want to change it! Great ideas and stories have to be told, but in a way still appealing to the mass audience.
We're raising $300,000 more to reach our goal to complete the full production of the film Influencia.
Influencia? is the first of several screenplays we have developed for production. A beautifully crafted thriller story, were we will join Latino talent to attend this underrepresented segment of the market: the Latino moviegoers. Latinos are the second largest contributing group at the box office in the US.
Why Are We Doing it?
According to the MPAA (Motion Picture Association of America), more than two-thirds of the U.S./Canada population (67%) ÔÇô or 221.2 million people ÔÇô went to the movies at least once in 2011. But most interesting is the fact that in past years, Latino/Hispanics and 12-24 year olds are the most frequent moviegoers among their respective demographic categories. Frequent moviegoers represent 50% of the total tickets sold in 2011.
US Movie Market Summary for 2011
Latino/Hispanics represent 22% of the tickets sold with a share of 2.24 Billion dollars, making Latinos/Hispanics the second largest contributing group in the Film Industry.
When we found out about this data through the MPAA, we realized how underrepresented we, Latinos/Hispanics, are in the film industry. We, Latinos/Hispanics, deserve a lot more representation that the one Hollywood allows. So then, we came to the conclusion that the reason why this might be happening is because there is not enough Latino/Hispanic representation behind the scenes. We need more producers, directors, and writers to represent our community.