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Jessica Priego: Inspiring Latina

Priego advises Latino community on how to dream big

By LatinoLA Contributor
Published on LatinoLA: September 15, 2012


Jessica Priego: Inspiring Latina


Jessica Priego, Director of Advertising and Multicultural at Chicago White Sox was featured as an inspiring Latina on Latina Magazine and had plenty of advice on how to dream big.

Priego, who is Mexican American, has been awarded industry awards including both PR Week and CIPRA, serves on the board of the National Museum of Mexican Art (NMMA) and the International Latino Cultural Center (ILCC). Priego has worked on initiatives ranging from stop, drop and roll media relations, to complex consumer education initiatives, as well as social marketing campaigns.

Priego says, "I support art organizations in any way that I can because I receive as much as I give. I learn about the depth and diversity of Latino culture every time we work on a project related to either organization and this knowledge strengthens my pride in my community exponentially."

Priego grew up in blue-collar household and says that her family values have shaped the strong work ethic that she has today. Priego's advice to the following generation is to, "Set in your mind the biggest, 'craziest' idea for what you want to do, where you want to live, what mark you want to make and then go for it. Always tell yourself that you CAN attain that title, that new job, that awesome project. Send the email to the CEO telling her or him why you deserve a shot, pitch the idea for your own show or movie to the producers with the deepest pockets. Always ask yourself, 'why not?'"

Priego hopes the future continues to bring her good fortune and opportunity professionally and that she never allows herself to become complacent. Priego's future is one to keep an eye on.

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