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Luci Organics: Bringing Affordable Organic Produce to Latinos

East LA residents to have access to affordable organic produce thanks to Luci Organics

By Kelly Pyszkiewic
Published on LatinoLA: September 21, 2012


Luci Organics: Bringing Affordable Organic Produce to Latinos


In 1956, a 20-year-old Zapotec Indian arrived in Irvine,CA along with a group of migrant day laborers. He and his group were brought by their employer to pick lettuce for the next few months. He did his 12-hour a day job in 100+ degree heat sometimes. He made enough money in the next few months to send back to his wife in Mexico. After the season was done he returned to Mexico to be with his wife. A few years later he made his way back to LA but this time with his loyal wife. He found a job as a busboy during the day and went to ESL classes during the night. Again, he and his wife lived very modestly for years to save enough money to buy a small house in South Central LA in 1980.

Around this time their son LuciO was born. As soon as he could walk, he'd accompany his mom selling tomatoes (grown in their backyard) door-to-door. This went on for a few more years.

Fast forward to 2002 and LucIO was working at the biggest organic produce delivery service in LA. From there he worked at Whole Foods to gain more experience with organic produce and sustainable agriculture.

Having his father's work ethic and mother's entrepreneurial spirit, he launched Luci Organics in 2010. Luci Organics is the first organic produce delivery service to deliver before 6 AM and have 24/7 email customer support. The first Latino-owned business of its kind. Unfortunately, his mother did not live long enough to see her son's success. She was diagnosed with cancer in early 2008 and died seven months later.

Having Latino roots and seeing how other companies ignore the latino market when it comes to making organic food accessible, Luci Organics has concrete plans to bring organic produce to East LA residents in Q1 2013.

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