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Project Change: The Campaign to Spread Happiness

Mobile Mex Media Group is changing from being the biggest lunch truck marketing and promotions company

By Jesse hernandez
Published on LatinoLA: October 19, 2012


Project Change: The Campaign to Spread Happiness


Mobile Mex Media Group is changing from not only the biggest lunch truck marketing and promotions company, but we are becoming more like a full service marketing agency. But that's not the only thing that's about to change.

The team started Project Change - a series of actions to bring positive change in the world. The first thing the team noticed was how miserable people were commuting to work. After some research, they found that 87% of Californians are unhappy commuting. It's time to spread some change.

The company baked several hundred cookies and loaded a lunch truck and took to the streets at peak hours in Los Angeles and "sold" the cookies for a low price of a smile. Yes, a smile.

The campaign not only spreads happiness but it probably built awareness around the new company. What do you think?

About Jesse hernandez:
Successful brand builder with proven ability to lead cross-functional teams in development of strategic positioning, product and creative conceptualization for US Hispanic market. Contributions include market opportunity. Fluent in English and Spanish
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