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Herbalife Continues Catering To Its Latino Consumer

Formula 1 Dulce de Leche is the most popular and sought after seasonal flavor to date for the company

By LatinoLA Contributor
Published on LatinoLA: October 20, 2012


Herbalife Continues Catering To Its Latino Consumer


In the month of October, Herbalife is offering a holiday treat that is both healthy and delicious but with a Latin twist: the new Formula 1 Dulce de Leche.

So far, this seasonal flavor, the fourth in the company's catalogue, has broken all sales records, making it the most popular and sought after seasonal flavor to date for the company.

In an effort to continue reflecting the realities of the US market, Herbalife has diversified its product portfolio to include flavors that will appeal and attract its Latino consumer in the US.

So, this holiday season everyone can indulge in the Latin staple of Dulce de Leche, a flavorful combination of sweet milk with a hint of caramel without compromising anyone's weight management goals.

The Formula 1 Healthy Meal Nutritional Shake Mix is a healthy meal that provides an ideal balance of protein and nutrition to help satisfy hunger and gives lasting energy. Each shake is packed with 21 vitamins and minerals, herbs, fiber, and is an excellent source of antioxidants. Clinical studies have shown that daily usage of meal replacement shakes is proven effective for managing weight, along with moderate exercise.

Evidencing its commitment to the Latino community's palate, Herbalife has launched other Latin-inspired products including the Formula 1 Healthy Meal Nutritional Shake Mix in Piña Colada flavor, the Herbal Aloe Concentrate Mango and the Chili Limón Roasted Soy Nuts.

The suggested retail price for the Formula 1 Dulce de Leche is $36.15. Herbalife products are sold exclusively through a network of independent distributors. To find a local distributor, please visit www.herbalife.com.

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