Innovation Comes to Life With the New Terra

Enhanced platform delivers personalized content and advertising

By LatinoLA Contributor
Published on LatinoLA: May 13, 2014

Innovation Comes to Life With the New Terra

Terra, a leading global digital media company, once again paves the way for innovation. Leading the charge as the "new Terra," the online platform displays a new layout and content and advertising delivery format. The new Terra, focusing on a better overall user experience, allows users to easily view blocks of content to conveniently choose which news is of most interest to them. The platform catalogs the user's behavior and adapts the interface each time the user logs on to display what is of most relevance.

This level of personalization comes after significant market research was carried out in 2013 and after an impressive $10 million investment. The new Terra focuses on delivering premium and relevant content segmented and customized to satisfy the user's needs.

The innovation allows advertisers to reach consumers in a whole new way. Advertisements are integrated with editorial content in the blocks with information on a user's homepage and include infinite scrolling and a responsive layout (you can view the site on your iPad in any direction). Terra is also introducing 'Parallax,' a high-impact rich media unit with 100% attention rate.

"We have innovation in our DNA, and the new Terra keeps up with the internet user's behavioral evolution. We've boarded that train and we're ready to offer what the user is looking for with increasing assertiveness," said Paulo Castro, Terra's Global CEO.

Audiences in the United States and Mexico can see and begin using the new platform this month, following the recent launch in Brazil. Terra users in Argentina, Chile, Colombia, Spain and Peru will begin using the new Terra in May 2014.

Rounding off the arrival of the new layout and delivery project this year, Terra will also focus on its four biggest content pillars at the global level: News, Fashion & Beauty, Music and Sports.

Terra now has a single great objective, to simplify users' lives according to our motto: 'Terra, your world simplified'.

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