El Clasificado Marks 26 Years by Launching a New Digital Tool

Elclasificado.com launches Mis Anuncios, a personal ad manager that makes reaching the Hispanic market easier

By LatinoLA Contributor
Published on LatinoLA: July 9, 2014

El Clasificado Marks 26 Years by Launching a New Digital Tool

As El Clasificado enters its 26th year serving the US Hispanic market, new tools to help advertisers reach digitally engaged Latinos continue to be unveiled. Mis Anuncios, the newest digital offering, helps advertisers place and renew ads in their favorite elclasificado.com category and location. Additionally, this ad management tool helps power users manage their accounts. Power uses in the online classified marketplace often maintain over 100 active ads daily. Now, free as well as paid ads can be easily managed through Mis Anuncios.The beta version of Mis Anuncios was launched earlier this year and already has close to 8,000 registered users. With over 250,000 active digital classified ads, the potential for increased use of Mis Anuncios is tremendous.

According to Gabriela Martin del Campo, Director of Digital Operations at El Clasificado, " With elclasificado.com's ad management tool, advertisers are also able to gain further insights into the traffic their ads receive and compare performance of different versions of their ads. Expired ads now can be easily managed with the Mis Anuncios tool and soon more robust edit features will be made available."

"Latinos are the fastest growing segment of the US population using mobile, tablets, and social media to buy and shop. It is imperative that we offer advertisers who target this community with their products and services the easiest tools possible to engage in the massive U.S. Spanish-speaking marketplace," claims Martha de la Torre CEO of El Clasificado. "We have been serving the U.S. Hispanic market since 1988. We want to continue being the number one choice connecting buyers and sellers in the Latino marketplace."

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