Bachata star's songs not only offer a fusion of bachata, R&B, & pop music, but also an anthem of inspiration for the young.
For Prince Royce, nothing has arrived easily. As a kid growing up in Bronx, NY, no one believed in him. In fact, people thought he was out of his mind. But he proved every single one of them wrong.
"There were so many people growing up that told me I was never going to make it, that I was crazy and that singing was like winning the lottery, or worse," said Prince Royce, a 26-year-old bachata singing sensation born as Geoffrey Rojas. "I just never let any of that bring me down. Even though I grew up in a tough neighborhood, with a lot of negative things around me, I always stayed positive. I stayed true to myself, and I think that's what I still continue to do."
Today, Prince Royce is a multiplatinum recording artist with many awards under his belt, including ten Latin Billboard Music Awards and over a dozen Premios Juventud y Premios Lo Nuestro, and has successfully made the cross-over in pop music.
It's Prince Royce's inspirational story that captured Honda's attention, becoming the perfect role model for kids wanting to purse their dreams and make it big. To coincide with the launch of the 2016 Honda HR-V Crossover, a car that navigates two worlds, just like like Prince Royce, the brand has created a series of videos featuring the artist. The videos follow Royce asking him questions, telling his story and guiding us through his life.
"My story is a familiar one, a young guy trying to make it big. I remembered when I sang in school, I grew up listening to Bachata, R&B & Pop. I learned that if I want doors to open you have to start knocking."
Royce started out singing on the streets and now he fills stadiums to capacity, singing to fans in English and Spanish.
For those who navigate the world like no one else, watch these videos featuring Prince Royce: