Ground Breaking Latino Faith Film Comes to L.A.

"CRAVE: THE FAST LIFE" is the 0pening film for the American Latino Film Series - Downtown LA Film Festival

By LatinoLA Contributor
Published on LatinoLA: September 15, 2016

Ground Breaking Latino Faith Film Comes to L.A.

Crave: The Fast Life (CTFL), the multiple award winning film that has been gaining ground as the first of its kind Latino Faith-Crossover film is having its official Los Angeles premiere at the 11th Annual Downtown Los Angeles Film Festival (DTLAFF.org) held at the L.A. LIVE Regel Cinemas on Sunday September 25th at 4:30pm followed by a Q&A panel discussion with the filmmakers & cast.

The Celebrity Red Carpet media event will start at 3:45PM. Featured invited guest include Danny Treo, Johnny Ortiz, Earnest Thomas, T.C. Stallings, Hector Echavarria, Oscar Del Hoya, Bishop TD Jakes, DeVon Franklin, David A.R. White and much more!

CTFL is the first of its kind as a Latino Faith-Crossover film that tells a "true-to-life" story set in a world that is universal and appealing to the Latino, Faith and Mainstream audiences alike. In order to tell a meaningful story of loss and salvation that does not alienate the viewing audience, the filmmakers carefully approached the faith-based story elements with a high concept, high quality mainstream storytelling style that is lost in most of today's typical "FAITH" or "Christian" films.

CTFL features an all LATINO CAST of strong veteran actors such as David Barrera (CSI, The Shield), Steven Wilcox (Empire, Law & Order, American Me) and Mauricio Mendoza (Reno 911, Heroes). As well as strong up-and-coming talent such as Rene Alvarado (Hulu's East Los High, Starz' Power) Jessica Camacho (Fox's Sleepy Hollow, Harley and the Davidsons), and Jearnest Corchado (True Crime with Aphrodite Jones, ABC's The Fosters).

CTFL has been officially endorsed as a film of "faith and inspiration" by the Victory Outreach International and The Salvation Army. Both global organizations will be hosting screenings and officially be supporting the film on its release.

CTFL is set for a limited theatrical release in April 2017 and will also be available on-demand worldwide shortly thereafter.


CTFL has been on the festival circuit only 3 months and it has been accepted widely and wholeheartedly as a true-to-life Faith film with edge and truth. Recent wins include:

• Best Picture and Best Actress at the Monaco International Film Festival.

• Best Picture, Best Actor, Best Ensemble Cast, and Audience Choice Award – South Texas International Film Festival.

• Nominated for Best Director, Best Screenplay, Best Actor and Best Actress – Kingdomwood Festival

• Selected as opening night film at the International Boston Latino Film Festival

Many more festivals are pending but if the recent is any indication CTFL is in store for a great festival run.


Writer/ Director Joaquin F. Palma: Born and raised in Los Angeles, Joaquin started out as a production assistant and has since led a career in film and television. In features, Joaquin has been writer, director, and editor on various projects. Most recently, Crave: The Fast Life. In TV, he was a staff writer on the Emmy nominated series, East Los High. Aside from working on the page or behind the camera, Joaquin is also a published author of prose fiction and volunteers as a writing tutor through the Nosotros Organization and the No-Child Left Behind Programs.

Producer / Joel M. Gonzales: Born and raised in the SGV area, Joel is a proud alumnus of the Film program at Los Angeles City College, a program that inspires guerrilla filmmaking. He has worked on various studio and independent films where he made it a point to learn and absorb all he could, from anyone willing to share their skills and knowledge. This made him move up fast in the ranks as a producer. He has produced over 16 feature films in his career, which also includes producing some of the highest-ranking nominated music videos for Sony Latin and RCA. In 2014, Joel formed Action Faith Media, a production company dedicated to producing content closer to his heart and faith. CTFL being the first, the second was RIDING FAITH starring John Richard Schneider and T.C. Stalling of the Sony hit WAR ROOM. He is currently in pre-production of his 3rd AFM film called THE PASTOR which will star Kevin Sorbo and be produced with Troy Duhon, executive producer of the God's Not Dead hits among others. The film shoots in January 2017.

Joel also serves as President of Nosotros, the oldest Latino Art Advocacy Non-profit founded in part by the great Ricardo Montalban in 1970. In the spirit of indie-filmmaking, he is always sharing his resources and networking with other filmmakers; a great example of this is that he serves as a key mentor for the L.A. Film Connection program, and is the founder of the Nosotros "The Power of the Network" a speaker & industry mixer series, which takes place in Los Angeles monthly.
TRAILER: https://www.youtube.com/watch?v=wv5Ku92EnKs

Established in 2008, the festival has screened more 1,000 films, held more 200 events and partnered with more than 75 other profit and nonprofit business in DTLA. Our programming reflects downtown L.A.'s vibrant new urbanism, the unique ethnic and cultural diversity of its neighborhoods, its burgeoning independent film community, its singular blend of late 19th and 20th century architecture, and the seminal role it played in the early days of American cinema (epitomized by the world's largest group of vintage movie palaces located in the Broadway Theater District). Set against this dramatic backdrop, DFFLA serves as a beacon for movie fans and industry professionals throughout Southern California and beyond.

For more details about DTLAFF or apply for press credentials, call Arts Coordinator, Marco Roman at (323) 395-3720 or visit http://www.dtlaff.com

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