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#LatinosGive Shapes National Movement on #GivingTuesday

Crowdfunding platform seeks to advance Latino social impact projects during global day of giving

By LatinoLA Contributor
Published on LatinoLA: November 23, 2016


#LatinosGive Shapes National Movement on #GivingTuesday


Hispanics in Philanthropy (HIP) launches #LatinosGive, a crowdfunding competition in support of #GivingTuesday to collect donations for Latino communities. #GivingTuesday is held annually on the Tuesday after Thanksgiving as a day dedicated to gifts that make a difference. This year, November 29th marks the global day of giving driven by the force of social media.

On #GivingTuesday participants can visit HIPGive's microsites on HIPGive.org to search for #LatinosGive projects from a variety of countries and organizations. HIPGive.org is the first and only bilingual crowdfunding platform focused solely on advancing Latino social impact projects and was launched in 2014 by HIP to expand Latino nonprofits' access to philanthropy through technology.

With the social-media driven #LatinosGive campaign, givers will have the chance to show their love to the nonprofit organizations that serve our community, from feeding the hungry to teaching coding. Social media influencers and leaders have joined the effort, such as Jorge Narvaez of "Reality Changers"; Elayna Fernandez, "The Positive Mom"; Lizza Morales, "xoxolizza"; Chef Ronaldo Linares, and community leader Luis O Delahoz. They have joined the movement to help spread awareness of the programs via their social networks to make a difference for our Latino communities.

"Our hope is to inspire all Americans to come together and create one big movement to move forward, together. There is a wide discrepancy between the size of the Latino population and the amount of foundation dollars it receives, so HIPGive wants to offer a place for any American to contribute to the Latino community," says Diana Campoamor, President, Hispanics in Philanthropy. "It's important, now more than ever, to help our community thrive."

In 2015, HIPGive's #LatinosGive campaign on #GivingTuesday raised over $240,000 in just 24 hours, reaching 75 organizations from 10 countries. This year, to drum up excitement and support, HIPGive will provide over $50,000 USD in matching funds and is waiving its administrative fee for all donations. Matching rules and restrictions will be available at HIPGive.org.

Since April 2014, Latino-focused nonprofits have raised more than $1 million USD through 230 projects on HIPGive.org, reaching more than 200,000 web visitors and a social media audience of more than 30,000 individuals, organizations and businesses interested in social impact initiatives serving Latino communities.

Those who are interested in joining HIPGive's #LatinosGive initiative can visit HIPGive.org. For more details about the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org), or follow @HIPGive and the #LatinosGive hashtag on social media.

About Hispanics in Philanthropy

HIPGive is the first and only bilingual crowdfunding platform focused solely on advancing Latino social impact projects and promoting philanthropy across the Americas. On HIPGive you can support a social project or start your own; read and share stories about Latino generosity; and make a real impact on the issues that matter most to you. Our goal is to grow into the biggest digital community for champions of Latino social good.

Hispanics in Philanthropy a nonprofit with more than 32 years of experience strengthens Latino equity, leadership, and voice by leveraging philanthropic resources. HIP partners with a transnational network of foundations to make impactful investments in the Latino community, and helps Latino nonprofits access funds and develop their leadership so they can effectively address the most pressing issues facing our communities.

About #GivingTuesday

#GivingTuesday is a movement, built by people around the world, to celebrate giving of all kinds. It is celebrated on the Tuesday after Thanksgiving (in the U.S.), Black Friday and Cyber Monday; this year it falls on November 29, 2016. This movement is the result of the collective power of a unique blend of partners--nonprofits large and small; businesses and corporations; schools and universities; civic campaigns in cities, states and regions; and families and individuals--to inspire people to take collaborative action to improve their local communities and contribute in countless ways to the causes they believe in. Everyone has something to give.

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