Freestyle. The pulse of hip hop culture that fuels creativity, freedom and lyrical skill. In the beginning, freestyling refined the art of lyricism. Today, it takes on a new meaning, defining the way in which we pioneer our way through life.
To honor this movement, Verizon has partnered with 300 Entertainment to find the nation's best freestyle lyricist with the launch of the #Freestyle50 challenge inspired by Verizon's 7GB for $50 prepaid offer exclusively at Walmart for a limited time.
This past November 29 in New York City, Verizon hosted an exclusive launch event with celebrities London on da Track, Music Producer and Songwriter, Kevin Liles, 300 Entertainment Co-Founder and music executive, a special performance of A Boogie Wit Da Hoodie, music spin by DJ Envy and celebrity guests. Final call for entries i December 9.
The national competition key dates are:
• From now to December 9: Contest run dates. To enter, share a video on Twitter or Instagram freestyling to the instrumental of "Spend It" by Dae Dae using hashtag #freestyle50challenge and tagging @Verizon by 12 a.m., December 9
• December 12 & 13: On-air rap battles in five target cities. As part of the campaign, Verizon will award seven aspiring artists the gig of a lifetime as opening acts across upcoming 300 Entertainment's artist tours inspired by their 7GB for $50 prepaid offer exclusively at Walmart for a limited time.
• December 17: These seven winners will then compete in a live, freestyle cypher event in Atlanta for a chance to win the grand prize of a single deal with 300 Entertainment and a cash prize of $10,000.
Verizon and 300 Entertainment are encouraging people to freestyle about who they represent and how they are shaping and navigating culture – freestyling their way through life.