To Trump, From Mexico With Love
If America is going to be first, let Mexico be second! This YouTube video -- America First, Mexico Second -- has gone viral
Youtube and social media are driven by something we know as trending topics. #TrendingTopics are those moments and events that are happening real time and that are topics of discussion in any social media platform. It's a moment that can catapult digital influencers to social media stardom or helps digital content creators become known, especially if they have good material that makes it to the viral vortex.
Published on LatinoLA: February 21, 2017
A few weeks ago a lot of chatter gained momentum regarding a video that was published by a media outlet in the Netherlands. You don't have to be a genius to deduce that given the political world climate created by the new White House administration, and the response generated by this video, it was only a matter of time before all the countries around the globe started generating their own responses to Trump's unorthodox and ethnocentric rhetoric. Why was the Netherlands the first to do it?, that I don't know, and it's still perplexing to me, but I do appreciate them doing it.
Immediately after the Netherlands published their video, Germany followed, which in my opinion, has been the best in showcasing Stephen Bannon's love and admiration for certain chapters of Germany's history. The wave of other European countries was an inevitable domino effect and in a matter of hours, many countries jumped on the bandwagon of why their country should be second if America is going to be first.
In my opinion, there is no doubt that Mexico has been the primary country at the receiving end of this new administration's unwavering wrath, yet as a Mexican citizen living in the U.S., I also can't ignore the harsh situations plaguing my own country; circumstances that bother me as a Mexican, as much as they bother anyone else; ongoing blatant corruption, impunity, violence, and insecurity, to name only a few. I'm sure we don't have to go through the list of Mexico's dirty laundry to understand why as a southern neighbor, Mexico has become an easy target to bully and put down.
So, after noticing that practically most European nations had created a video for Trump, we thought it was odd that Mexico had not produced its own satire video, since Mexico had plenty of reasons to have been the first one to send a message to Trump in his own ridiculous form of speech. If Mexico was Trump's favorite punching bag, why wasn't anyone saying anything or reacting to his absurd attacks on Mexicans?
This is when we, at Fenomeno Studios, saw an opportunity and decided to make one for Mexico. People will notice that the video is titled "Official," but alas, everything on the Internet is official these days, nonetheless, we wanted to label it this way to let people know we were the first ones to do it for Mexico. Whether it's good or bad, this is our version, and it is generating conversation and debate, and its entertaining people, which at the end of the day that's what we do for a living.
After reviewing and rewriting the script several times, and making a myriad edits, we came up with the final version that we thought encompassed the parody of it all. We had to not only talk about Trump, but also about Mexico's president Peña Nieto, the wall, El Chapo, Javier Duarte (the most repugnant and despicable political actor); even Mexico's national soccer team wasn't immune to our parody. One of the things we could not leave out or ignore was the value that Mexicans (and Latinos in general) bring to the table, their insurmountable contributions to the U.S.; their struggles and hard work could not go unnoticed in our video.
A few months ago, Oscar-winning Mexican film director Alejandro G. Iñarritu, mentioned in Spain's "El País" that he had never seen a Mexican panhandling in the United States and there is a lot of truth to that statement. Before you see a Latino panhandling on the streets, you'll first see them at a freeway exit selling fruit, flowers or whatever it takes to make a dignified living.
To view video: https://www.youtube.com/watch?v=S-CPrkpRJkA
In the entertainment world, you can't please everyone all the time, and there are things that some people love and others simply loathe. This video--Mexico Second--is a satire of what is going on right now, the reality we are living in, and it was done purely for entertainment value. The video has gained traction and many people are sharing it and enjoying it with that common sense of humor that brings us all together as human beings. Mexicans and Latinos, by their very nature are fighters and that unity we so much longed for, may finally be coming to fruition with this new administration.
Together, we have overcome worse situations, I mean, we poke fun at "la muerte" (death), so why would we not find humor in the current Twilight Zone we are trapped in?
Iker Calderón is director for Fenomeno Studios, LBI Media's digital MPN platform.