McDonald's returned as a sponsor of the International Champions Cup for the second consecutive year. The fifth installment of the world's premier summer soccer tournament brought the strongest line-up to date, with eight of the world's most celebrated soccer clubs facing off at renowned venues across the United States.
As the program's sponsor, McDonald's led youth soccer camps in multiple cities leading up to matches for the 2017 tournament including New York, Los Angeles and Miami. Each camp featured a world soccer legend leading drills and interacting with participants and families in attendance. In Los Angeles, renowned soccer star Jared Borgetti trained a group of 50 children at the StubHub Center on Monday, July 24th. The majority of the children were from the local Hank Lacayo Youth and Family Center based in Panorama City, and 16 of their young athletes were chosen to accompany players from both Manchester City and Real Madrid during their match on July 26th at the Memorial Coliseum.
McDonald's gave children across the country, like the Hank Lacayo athletes, the once-in-a-lifetime opportunity to walk onto the field alongside world-famous players during the pre-match procession in front of thousands of fans. Additionally, older children were selected to be ball kids and flag bearers for each of the 12 matches of the tournament. All youth participants were outfitted in McDonald's branded soccer uniforms.