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Twenty Five Years of Action
Hispanic Public Relations Association celebrates its proud legacy at Hollywood gala, Oct. 8
By
Mariluz Gonzalez
Published on LatinoLA:
October 3, 2009
The Hispanic Public Relations Association (HPRA) will celebrate its 25th anniversary on Thursday, October 8th 5:30 p.m. to midnight, at the Hollywood Highlands, 6801 Hollywood Blvd., Hollywood, California. The evening's theme, "Twenty Five Years in Action" will highlight the early years with participation by the organization's founders. Founding members David Garcia, Myrna Gutierrez, and John Echeveste, will come together two and half decades later in a tribute to the organization's success.
"We're proud of the twenty-five year legacy HPRA has established and the quality of Hispanic practitioners we've fostered," said Ivette Zurita, Association President. "HPRA was formed to elevate the stature and promote the development of Hispanic public relations professionals. We continue to do that and will celebrate at the PRemio Awards."
Thousands of dollars in scholarships will be awarded to Hispanic students during the program. The PRemio Awards will recognize three leaders. Roxana Lissa, CEO and founder of RL Public Relations and Marketing, an independent bicoastal Hispanic PR agency, will receive the HPRA individual public relations practitioner of the year award. Abelardo de la Peña, Jr., will be honored as journalist of the year for his accomplishments as editor and publisher of LatinoLA.com in addition to his work and collaboration in the national think tank, Iconoculture. And McDonald's will be recognized as a leading corporation dedicated to the Hispanic community for its ongoing local and national programs.
As the nation's leading Hispanic public relations association, the night will also celebrate the year's best in national public relations campaigns. The best programs from leading national PR agencies and corporations, tailored specifically to the Hispanic community will be honored. Due to the success of last year's introductory awards program, this year HPRA expanded the categories. This is ever important because, unlike other organizations, HPRA does not lump all Hispanic programs and campaigns into one category. It identifies that different programs have different audiences, even budgets and need to compete and be judged separately.
Serving as emcee for the evening is author and Hot 92.3 radio personality, Josefa Salinas, a twenty plus radio veteran. Directing this year's PRemio Awards is Oralia Michel, President of OMÁGEN, Inc. Sponsors for the event included: Goya Foods, McDonald's Corporation, Toyota Motor Sales U.S.A., RL Public Relations & Marketing, VPE Public Relations, Southern California Edison, The Walt Disney Company, Sempra Energy, The California Wellness Foundation, Southern California Edison, City National Bank, La Grant Communications, PR Newswire, Medialink, CentroNet Productions, Tolsek Printing and MMI Mailing. For more event information, call: 323-352-8293.
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession in the Southern California area. HPRA now has member's nationwide representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $210,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit http://www.hpra-usa.org.
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Comentarios (y chismes) from our Amigos y Amigas...
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Congratulations, primo! You definitely deserve this high honor for your hard work in providing a network for all Latinos to communicate with each other via your LatinoLA newsletter. Warmest regards,
Norma de la Pena |
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Journalist of the year! How wonderful that your achievements are recognized in this manner. Congrats! |
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