Time Warner Cable, Univision Present the 2010 World Cup

Southern California viewers have the opportunity to experience the 2010 FIFA World Cup like never before

By Fabiola Brenes
Published on LatinoLA: June 9, 2010

Time Warner Cable, Univision Present the 2010 World Cup

Building on Univision's extensive and exclusive coverage of the 2010 FIFA World Cup games, Time Warner Cable, the second-largest cable operator in the U.S., in partnership with Univision, the leading Spanish-language network in the country, has launched a comprehensive outreach campaign to educate consumers on High Definition (HD) technology and Video On Demand (VOD) in preparation for the 2010 FIFA World Cup games.

Univision will broadcast the tournament in Spanish in HD, and will also have the games available On Demand; a first for the network and the Spanish-language market. With Time Warner Cable and Univision HD consumers will have the ability to experience sharper, detailed picture quality, live and at their leisure.

"Our Time Warner Cable and Univision partnership allows us to continue to offer our customers the best viewing options. Seeing Univision's coverage of the FIFA World Cup matches in HD provides the latest technology and the dramatic difference in programming quality. Through our VOD, this experience is available to our customers on their time," said Time Warner Cable Regional Marketing Vice President Bill Erickson.

Broadcasting all of the event's 64 matches in HD, this summer Univision will be transformed into the U.S. FIFA World Cup destination, leveraging its market-leading assets ‘«Ű Univision, TeleFutura, Galavisi??n, Univision.com, Univision M??vil, and Univision On Demand ‘«Ű to deliver a one-of-a-kind experience for its audiences with nearly 900 hours of comprehensive coverage. The FIFA World Cup on Univision will begin airing live on Friday, June 11th at 8am Eastern/7am Central/5am Pacific. A complete schedule of Univision's FIFA World Cup coverage is available at www.UnivisionFutbol.com. The FIFA World Cup is considered one of the most popular sporting events in the world and for the first time ever will be transmitted in HD in Spanish. Univision's HD programming is available to Time Warner Cable digital cable subscribers at no additional costs.

Univision's coverage of all FIFA World Cup games will be available on Time Warner Cable On Demand, in the Lo Mejor On Demand folder. Customers can access the games 24 hours after the LIVE airing, in addition, all 64 FIFA World Cup games will be available a month after FIFA World Cup final. Mexico will compete in the opening game ‘«Ű which elevates the significance of the World Cup for our Hispanic customers.

To access Time Warner Cable Lo Mejor On Demand, customers can tune in to Channel 1> Lo Mejor On Demand> and choose from the available programming.

The Time Warner Cable integrated campaign includes the exclusive HD partnership with Univision on all FIFA World Cup‘šů elements, television, radio, mobile, online elements and an HD educational outreach program. As part of the HD outreach activities, Time Warner Cable and Univision will host HD experiential events at retail partner locations. Consumers will have access to bilingual information and the opportunity to meet the host of "Despierta Los ?Łngeles," Stephanie Bradford.

"Univision's goal is to bring the most compelling entertainment content and experiences to our viewers. By partnering with Time Warner Cable, we have the opportunity to provide our viewers with the highest quality viewing experience of the FIFA World Cup. Working together, via community HD outreach events, we can educate our viewers on the benefits of HD technology and ensure that our viewers know that in addition to viewing the matches live and in HD, they can relive the best moments on Video On Demand," said Maelia Macin, Vice President and General Manager of KMEX Univision 34 and KFTR TeleFutura 46 in Los Angeles.

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