Olodum Headlines Brazilian Summer Festival 2010

Direct from Bahia to share their vibrant and sensual music at the much-anticipated, annual LA tradition, September 26

Published on LatinoLA: September 15, 2010

Olodum Headlines Brazilian Summer Festival 2010

Olodum, the 23-member percussion and dance ensemble that created samba reggae, comes direct from Bahia to share their vibrant and sensual music at the much-anticipated, annual LA tradition of the 17th Annual Brazilian Summer Festival 2010 at the John Anson Ford AmphitheatreSunday, September 26 at 7:00 p.m.

Doors open at 5pm for picnicking, DJ and booths. Percussionist/vocalist Flavio Ribeiro and Brasilidade bring a the rich sounds of samba and pagode. The Bloco Samba for you Dancers, add samba, axe and samba-reggae to the mix. Also: booths with arts and crafts and DJ Chris Brazil spinning Brazilian beats!

Tickets for the Brazilian Summer Festival 2010, priced at $40 until September 18th, (full price is $45) and $12 for children 12 and under, are available at www.FordTheatres.org or 323 461-3673 (for non-visual media 323 GO 1- FORD) or www.BrazilianNites.com . Tickets are General Admission only, no assigned seats. http://www.fordtheatres.org/en/events/details/id/111

A portion of proceeds from Carnaval go to Paul Newman's non-profit organization and Hole in the Wall associated camp for critically ill children "The Painted Turtle," based in Santa Monica and reaching more than 164,000 children in over 39 countries.

Olodum brings its nonstop samba party to Los Angeles in celebration of its 30th anniversary. With its resounding percussion, intoxicating rhythms and mesmerizing vocals, Olodum has spread its irresistible brand of Afro-Brazilian culture to the world.

From its home city of Salvador da Bahia in northeast Brazil (often described as the most African city in the Americas), Olodum was originally founded as a bloco afro, a Bahian Carnival association highlighting African heritage and black pride through music, dance, theater and art. Former lead percussionist Neguinho do Samba, who passed away in 2009, developed the band's style in the mid-1980s by experimenting with inventive percussive techniques and combining Afro-Caribbean rhythms with Brazilian samba. The style became known as samba reggae and quickly gained popularity within the music of Bahian Carnival in Salvador. Known for its riveting live performances, Olodum presents a sonic blend of Afro-Brazilian samba-reggae in a carnival atmosphere. The musical ensemble initially featured a blend of percussion and voice, but now includes a diverse instrumentation of percussion, horns, vocals, keyboard and guitar.

Olodum released their first album Egito, Madagascar in 1987, and had a hit throughout Bahia with their single "Fara??." Since then, Olodum has released more than twenty albums and toured thirty-five countries throughout the world. Olodum gained considerable international exposure when they recorded with Paul Simon on his 1990 album Rhythm of the Saints, as well as appearing in the music video for "The Obvious Child" and performing live at his Central Park concert in 1991. In 1997, Olodum also appeared in the Spike Lee-directed music video for Michael Jackson's "They Don't Care about Us." Olodum has also collaborated with such renowned musicians as Michael Jackson, Jimmy Cliff, Sadao Watanabe, Herbie Hancock and Butabaruka. The group stills plays every week in the heart of Salvador's historical district, Pelourinho Square.

During Carnival season, Olodum now parades with some two hundred drummers, singers and thousands of costumed members. But the group's activities go well beyond Carnival and music. Throughout the year they sponsor seminars, speeches and conferences on social and political issues and publish a monthly news journal, Bantu Nag??. The group is dedicated to improving the lives of Afro-Brazilians through embracing their culture, combating racial discrimination and socioeconomic inequality, fighting for personal rights and educating its people. Olodum has engaged in social programs including: Campaign Against AIDS, Campaign Against Cholera, Neighborhood Clean-Up Campaign and Street Children, a campaign geared toward enabling children to attend the Creative School of Olodum on a full-time basis.

Brasilidade is one of the most successful Brazilian Samba and Pagode bands located in Los Angeles, California. Since 1998, Brasilidade has been bringing happiness to all Samba and Pagode lovers in California.

Over the years, several great musicians from Rio de Janeiro with experience in samba and pagode (Rio's popular music style) started to come to Los Angeles, California. As the time passed, they realized that Los Angeles was housing many musicians with their backgrounds deeply involved with real samba and pagode and they also realized that, at that time, California didn't have any organized group to perform this kind of music. Then, they put together some shows and quickly became known as the "Best Brazilian Performance in California." They also had some great names that performed many shows with them like Carlinhos Pandeiro de Ouro, Mitchell Long, Kleber Jorge, Katia Moraes, and others.

This is what came to be known as Brasilidade Samba and Pagode Show - playing the best of samba and and pagode rhythms, the original Pagode sound developed in Rio de Janeiro, Brazil.

Bloco Samba For You composed of the sinewy Brazilian dancers choreographed by Diane crown the party offering a visual feast with extravagant performances of samba, axe and samba-reggae. The ensemble of dancers radiates sheer energy and passion with an exotic show created authentically in Brazil, incorporating the mysticism, folklore, energy, and creativity of the culture. Using all the best dancers and singers of Brazil, the performers represent the many cultural backgrounds of the people, bringing to life Brazil's Technicolor soul.

Brazilian arts and crafts booths will be located throughout the Ford. Such items as Brazilian-made jewelry, T-shirts, exotic bikinis, clothes, and the famous Hawaiianas (Brazilian Flip Flops) will be available for purchase. Plus DJ spinning Brazilian beats!

Brazilian Summer Festival 2010 is a presentation of Brazilian Nites Productions that has presented the finest Brazilian artists in past years, including Caetano Veloso, Gal Costa, Dori Caymmi, Airto Moreira and Flora Purim, Elba Ramalho, Geraldo Azevedo, Olodum, Djavan, Moraes Moreira, Jorge Ben Jor, Maria Rita, Gilberto Gil, Beth Carvalho and Daniela Mercury among others. Not to be missed is the annual Brazilian Carnaval at the Club Nokia (formerly at the Hollywood Palladium and Queen Mary) that attracts over 3,000 party goers, usually on the actual week-end of carnaval in Rio de Janeiro, in the month of February.

This event is sponsored in part by Brasil Best Magazine, Silvio's Brazilian BBQ, Nochelatina.com, REMO Inc., Fusicology, and LatinoLa.com. This event is part of the Ford Amphitheatre 2010 Season, a multi-disciplinary arts series produced by the Los Angeles County Arts Commission in cooperation with Los Angeles County-based arts organizations. For a complete season schedule, directions to the theater and parking information, log on to www.FordTheatres.org.

The Ford Amphitheatre is located at 2580 Cahuenga Blvd. East, Hollywood, CA 90068, just off the 101 Hollywood Freeway across from the Hollywood Bowl and south of Universal Studios. The grounds open two hours before showtime for picnicking. The Ford offers a number of dining options: a variety of food and beverages is available on site and box dinners for evening events may be ordered in advance. Patrons are welcome to bring their own food and drink. The Ford is disabled accessible. Portable wireless listening devices are available upon request.

On-site, stacked parking costs $5 per vehicle for evening shows and $1 per vehicle for morning family shows. For evening shows only, FREE non-stacked parking serviced by a FREE shuttle to the Ford, for evening amphitheatre performances only, is available at the Universal City Metro Station lot at Lankershim Blvd. and Campo de Cahuenga. The shuttle, which cycles every 15-20 minutes, stops in the "kiss and ride" area.

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