Pacific Standard Time Counts Down to October

Unprecedented collaboration brings together more than 60 cultural partners and exhibitions

By LatinoLA Sources
Published on LatinoLA: August 12, 2011

Pacific Standard Time Counts Down to October

Opening on October 1, 2011, Pacific Standard Time: Art in L.A. 1945 1980 will bring together more than sixty cultural institutions throughout Southern California to tell the story of the birth of the Los Angeles art scene and how it became a major new force in the art world. Each of the participating institutions will have its distinct part of the story to tell with many of them chronicling the emergence of artists from previously marginalized groups and their decisive impact on the Los Angeles art scene, including the significant impact and contributions of Chicano and Mexican-American artists.

Pacific Standard Time has been initiated by the Getty Foundation through grants totaling $10 million and presents the artistic evolution of Los Angeles through an unprecedented array of simultaneous exhibitions and programs involving institutions of every size and character: from the Los Angeles County Museum of Art (LACMA), Museum of Contemporary Art (MOCA), the Hammer Museum and the Getty Museum, to the Huntington Library, Art Collections, and Botanical Gardens, California Institute of the Arts (CalArts), UCLA Chicano Studies Research Center, Japanese American National Museum, Watts Towers Arts Center and many others. Los Angeles galleries, many of which played a pivotal role in shaping the L.A. art scene of 1945 1980, will also develop their own programming around the Pacific Standard Time theme.

"Pacific Standard Time will reveal for the first time the breadth and diversity of our region's history, celebrating and preserving for posterity the contributions of artists from many different backgrounds and communities," stated Deborah Marrow, Interim President and CEO of the J. Paul Getty Trust. "The rich, complicated, sometimes contentious mingling of cultures and influences is one factor that has made the art of Southern California distinctive and important. The story of Pacific Standard Time is so big that it needs to be told through an unprecedented collaboration of cultural institutions."

Numerous Pacific Standard Time exhibition and programming partners examine works and subjects by Chicano and Mexican American artists. Eight exhibitions are dedicated specifically to the diverse contributions of these artists, addressing interrelated subjects and building upon a decade-long effort to establish archival and oral history collections on Latino art and music in Los Angeles. The Autry National Center, Fowler Museum at UCLA and the Los Angeles County Museum of Art will present exhibitions in collaboration with the UCLA Chicano Studies Research Center and curated by Chon A. Noriega, Terezita Romo and Pilar Tompkins Rivas. Dedicated exhibitions will also take place at the Museum of Latin American Art, The University Art Gallery at the University of California, Irvine and at LA Plaza De Cultura Y Artes.

"One fascinating and oft-overlooked element of the Chicano art movements of the 1960s and 1970s is how deeply interwoven they were with the other artistic and social movements of the period," stated curator Chon A. Noriega. "During this moment of protest and cultural affirmation, Chicano artists and artist collectives emerged as profoundly enmeshed in a wide range of work in L.A. From the Feminist Movement to the Black Power Movement, and throughout Los Angeles's changing gallery and museum scene, Chicano artists contributed to a dialogue crucial to the development of a highly dynamic cultural landscape."

In addition to the exhibitions that specifically examine Chicano and Mexican-American art and artists, Los Angeles Filmforum, Museum of Contemporary Art (MOCA), ONE National Gay & Lesbian Archives, Orange County Art Museum of Art (with the University of California Berkeley Art Museum and Pacific Film Archive) and the Palm Springs Art Museum will also feature works by Chicano and Mexican-American artists and their contributions to Los Angeles's artistic development in their respective Pacific Standard Time exhibitions and programs.

About the Key Pacific Standard Time Exhibitions Featuring Chicano and Mexican American artists
Art Along the Hyphen: The Mexican-American Generation at the Autry National Center (October 14, 2011 January 8, 2012) will feature work from 1945 to 1965 by Mexican American artists who contributed to the emerging California iconography and its connections to the nation's collective imagination, whether as part of the "American West," "Spanish California" or "Hollywood."

The Fowler Museum at UCLA will present two exhibitions concurrently: Mapping Another L.A.: The Chicano Art Movement (October 16, 2011 February 26, 2012) charts the diverse social networks among Chicano artist groups and art spaces in Los Angeles during the 1970s and Icons of the Invisible: Oscar Castillo (September 25, 2011 February 26, 2012) features rarely seen photographs from 1969 - 1980 taken by Castillo, who documented the Chicano community in Los Angeles -- from major political events to cultural practices to the work of muralists and painters.

LACMA's Asco: Elite of the Obscure, A Retrospective, 1972-1987 (September 4 December 4, 2011), presents the first museum retrospective of the Chicano performance and conceptual art group Asco, which began with a tight-knit core of artists from East Los Angeles-- Harry Gamboa Jr., Willie Herron, and Patssi Valdez. Taking their name from the forceful Spanish word for disgust and nausea, Asco responded to turbulent socio-political developments in Los Angeles and beyond through public performance and multimedia work. LACMA will also present Mural Remix: Sandra de la Loza (October 15, 2011 January 22, 2012),the artist's visual "mashup" created by sampling obscure and forgotten details in murals produced during the 1970s, resulting in a multi-media light and sound installation that provides a constantly shifting glance at Chicano muralism.

LA Plaza De Cultura Y Artes and Bank of America will present Miradas: Ancient Roots in Modern Mexican Art (Mexican Art from the Bank of America Collection) (October 15, 2011 January 15, 2012). This unique survey of over 100 works examines and celebrates work by artists on both sides of the border American and Mexican-American--to reveal the social ideas and educational theories taken up by modern Mexican artists at the end of the Mexican Revolution. These artists understood and reacted to the sociopolitical climate in the US and the global art and theories of the second half of the twentieth century, incorporating contemporary regional politics along with their broad understanding of their diverse heritage. The exhibition will also present works of a number of artists who have been attracted to and inspired by Mexico's ancient civilizations and modern artistic theories alike and will explore the impact of these ideas on the Southern California art scene.

The Museum of Latin American Art (MOLAA) will present MEX/LA: "Mexican" Modernism(s) in Los Angeles 1930-1985 (September 18, 2011 January 29, 2012). Beginning with a prologue on the Mexican muralists and painters of the 1930s, the exhibition will focus on the work created in a wide array of media by the Mexican avant-garde in Los Angeles between 1945 and 1985. Artists represented in the exhibition include Carlos Almaraz, Louis Carlos Bernal, Graciela Iturbide, David Levine, Yolanda L??pez, Alfredo Ramos Mart?nez, M??nica Mayer, Adolfo Mexiac, Roberto Gil de Montes, Jos? Clemente Orozco, Adolfo Pati??o, Guillermo G??mez-Pe??a, Millard Sheets, David Alfaro Siqueiros, John Valadez, and Max Yavno.

The University Art Gallery at the University of California, Irvine will feature Custom Carucha: A Solo Project by Gilbert "Magu" Lujan (January 12 March 11, 2012). Gilbert "Magu" Lujan helped to make history as the founder of Los Four, the first group of Chicano artists to receive a mainstream exhibition in Los Angeles (at LACMA, in 1974). This exhibition will be a continuation of Magu's ongoing sculptural explorations into Chicano car culture past and present.

Organized by the Getty Research Institute and LA><ART, the roster of Pacific Standard Time exhibitions will be augmented from January 19 through 29, 2012 by the Pacific Standard Time Performance and Public Art Festival. The festival will present as many as 25 projects, including a mural commission by Willie Herr??n that pays homage to Asco's iconic 1972 Walking Mural performance, organized by LACMA and the Chicano Studies Research Center, UCLA in cooperation with the Fowler Museum, UCLA. A series of chartered bus tours will take viewers to visit historic murals in East L.A.

Pacific Standard Time Major Donors and Marketing Initiatives

In addition to the Getty Foundation grants, major support of the project is provided by Bank of America.

Other major donors who have now joined the expanded circle of support for Pacific Standard Time include Louise and John Bryson, David and Marianna Fisher, Maria Hummer Tuttle and Robert Holmes Tuttle, Jon and Lillian Lovelace, Anne and Jim Rothenberg, Henry and Elizabeth Segerstrom, Mark and Christina Siegel, The Ahmanson Foundation, The Broad Art Foundation, California Community Foundation, The James Irvine Foundation, The Mohn Family Foundation, The Ralph M. Parsons Foundation and the W.M. Keck Foundation by Robert Day, President.

Partnerships have also been established with institutions from the travel and tourism industry to support visitors traveling to Southern California for Pacific Standard Time. The Four Seasons Los Angeles; Turon Travel, dedicated to creating bespoke travel itineraries of the international art community; and LA Inc., the Convention and Visitors Bureau, have all joined as preferred travel partners of Pacific Standard Time.

The Coffee Bean & Tea Leaf, which was founded in Southern California in 1963, has signed on as a supporting sponsor, and will create a number of promotional initiatives for Pacific Standard Time, including an exclusive signature tea blend and a branded "java jacket" for use at stores throughout October 2011.

In the spirit of collaboration, Pacific Standard Time participating institutions are also developing a program of cross-promotions throughout the region. During the opening weekend celebrations in October 2011, Southern California residents, tourists, and community and art world leaders alike will also have the opportunity to take free shuttle buses between participating institutions, which will be provided by Pacific Standard Time sponsor South Coast Plaza.

Another feature of the cross-promotions will be the most collaborative region-wide volunteer program ever organized in Southern California. Aimed at providing visitors with person-to-person information, the program will deploy volunteers in readily identifiable Pacific Standard Time t-shirts to all participating sites, where they will answer questions, give directions and suggest other exhibitions and programs that the visitor might enjoy. The Pacific Standard Time marketing campaign and website will help to reinforce the cross-promotions throughout the region.

A virtual hub for Pacific Standard Time, www.pacificstandardtime.org currently offers up-to-date information about the participating institutions and scheduled exhibitions. In advance of the opening, the site will also offer an experiential portal for the project enabling visitors to design their own tours of the Pacific Standard Time exhibitions and programs, download them to their handheld devices and carry the information along on their route.

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