Pacific Standard Time: From Ceramics to Chicano Performance Art

More than 25 participating museums offering free admission on October 2 with support from Bank of America

By LatinoLA Contributor
Published on LatinoLA: September 13, 2011

Pacific Standard Time: From Ceramics to Chicano Performance Art

The eagerly anticipated cultural event Pacific Standard Time: Art in L.A. 1945 ď㢠1980 will officially begin the weekend of October 1 and 2, 2011, with the simultaneous opening of more than two dozen exhibitions in this region-wide initiative. As the openings continue to ripple across Southern California in the days and months to come, more than sixty exhibitions at partner institutions across Southern California will soon be on view, all telling the story of the birth of the Los Angeles art scene and how it became a major new force in the art world.

Pacific Standard Time was jointly initiated by the Getty Foundation and the Getty Research Institute, with grants from the Foundation totaling more than $10 million. Exhibitions and programs range in subject matter from modernist architecture and design to multi-media installations; from the films of the African-American L.A. Rebellion to the feminist activities of the Woman's Building; from ceramics to Chicano performance art; and from advanced painting and sculpture to radical art projects to printmaking.

Leading up to the opening weekend, teams of volunteers wearing Pacific Standard Time t-shirts will be in public hubs around Los Angeles, providing information about exhibitions, events and opening activities. By late September, 900 double pole banners will be raised throughout the region alerting passersby to Pacific Standard Time. Then, on Sunday, October 2, more than two dozen participating museums will be open for free, with support provided in part by Pacific Standard Time's presenting sponsor Bank of America. Also on October 2, free shuttle buses provided by sponsor South Coast Plaza will carry visitors on routes connecting many of the partner museums, allowing the public to experience multiple exhibitions along the Pacific Standard Time circuit. Wrapped with the distinctive Pacific Standard Time logo, these shuttles will have routes in Downtown Los Angeles, the Wilshire Boulevard region, the Westside as well as San Diego.

"When the doors open wide on the inaugural weekend, the world will see that Pacific Standard Time is something unprecedented, and a completely new kind of cultural experience," stated Deborah Marrow, Director of the Getty Foundation. "The experience will be as vast, varied and compelling as the Southern California art scene that Pacific Standard Time celebrates, as distinctive and original as the culture that developed here and went on to change the world. Whether our visitors live in Southern California or have travelled to the opening from around the globe, we know they will recognize Pacific Standard Time as a once in-a-lifetime experience."

Janet Lamkin, California State President of Bank of America, stated, "We are proud to join the Getty as the presenting sponsor of Pacific Standard Time to showcase Southern California as a creative and cultural epicenter like few other places in the world. Bank of America recognizes the power of art both as an economic driver and as a force in bringing communities together ď㢠and that is expressed so powerfully through Pacific Standard Time. The October 2 day of free admission that we are helping to fund at participating museums is consistent with our mission to make art and cultural experiences accessible to as many neighborhoods and communities as possible."

The museums and institutions that will offer free admission on October 2 include:

?└ *18th Street Arts Center
?└ A + D Architecture and Design Museum
?└ Armory Center for the Arts
?└ *California African American Museum
?└ *California Museum of Photography, University of California, Riverside
?└ Craft and Folk Art Museum
?└ *Eames House Foundation
?└ *Fowler Museum at UCLA
?└ *The J. Paul Getty Museum
?└ Hammer Museum, UCLA
?└ *LA><ART
?└ Los Angeles County Museum of Art
?└ Los Angeles Contemporary Exhibitions
?└ MAK Center for Art and Architecture at the Schindler House
?└ Sam and Alfreda Maloof Foundation for Arts and Crafts
?└ Museum of Contemporary Art
?└ Museum of Contemporary Art San Diego
?└ Museum of Latin American Art
?└ Natural History Museum of Los Angeles County
?└ *ONE National Gay and Lesbian Archives
?└ *Otis College of Art and Design, Ben Maltz Gallery
?└ *Pomona College Museum of Art
?└ Santa Monica Museum of Art
?└ University Art Museum, California State University, Long Beach
?└ *Frederick R. Weisman Museum of Art, Pepperdine University

*Institutions that are always free

A centerpiece of the opening weekend will be the presence of Pacific Standard Time volunteers at each partner museum. Identifiable by their Pacific Standard Time t-shirts, the volunteers will provide visitors with an extra measure of personal guidance, offering detailed information about exhibitions and programs, directions to other institutions and suggestions about programs that visitors might enjoy. Volunteers will also distribute Pacific Standard Time brochures, including an easy-to-read guide to all the exhibitions. Two weeks before the official opening, volunteer "street teams" will begin to deploy at various public areas to promote awareness of Pacific Standard Time and answer questions. After the opening weekend, volunteers will be stationed at partner museums for two weekends each month, from October 2011 through March 2012.

Opening weekend celebrations are also being organized by many of the participating institutions. The Segerstrom Center for the Arts, a Pacific Standard Time programming partner, will host a free concert on October 2 at the Center's outdoor Arts Plaza, featuring the multi Grammy Award-winning band Ozomatli, celebrating the rich and diverse musical heritage of Southern California. Also on October 2, artists Arto Lindsay and Rirkrit Tiravanija along with West of Rome Public Art will present a celebration of free speech entitled Trespass, consisting of a parade in the form of a protest march that will take place on the streets of downtown Los Angeles. Curated by the artists, the parade will include music, dancing, and other performances in which the public is welcome to join.

Los Angeles art galleries, many of which played a pivotal role in shaping the L.A. art scene from 1945 ď㢠1980, will also be celebrating Pacific Standard Time with a rich and varied series of their own independent exhibitions. Among the many galleries across Los Angeles that will have exhibitions coinciding with the opening weekend are Gagosian Gallery, Gemini GEL, Mark Selwyn Fine Art, Nye + Brown and Regen Projects.

Launching in September, the official website www.pacificstandardtime.org will provide users with a convenient portal into the vast Pacific Standard Time experience, which includes more than 60 exhibitions and hundreds of events, spanning a dazzling range of topics and spreading geographically throughout Southern California. The website will make it easy for users to sort through the Pacific Standard Time offerings based on individual preferences, including themes and locales. Among its features will be a unique interactive application program called MY TIME, which will recommend a Pacific Standard Time itinerary based on individual preferences.

Another resource will be the Pacific Standard Time family guide, targeted for families with children ages 8 - 17. The guide will allow families to customize their Pacific Standard Time experience to take the best advantage of their museum visits. The guide, downloadable from the website, is formatted as a series of seven guided activity sheets, each addressing a specific theme: Southern California, Photography and Prints, Cultural Identity, Design, Performance Art, Light and Space, and Politics (a special guide for teens). Each fun-filled guide can be used across a series of exhibitions, encouraging families to visit more than one museum and to make meaningful connections among artworks and exhibitions. These guides will be offered in both English and Spanish.

In celebration of Pacific Standard Time, special partnerships have also been formed with local companies. Supporting sponsor The Coffee Bean & Tea Leaf, which was founded in Southern California in 1963, will create a number of promotional initiatives for Pacific Standard Time, including an exclusive signature tea blend and a branded "java jacket" for use at stores throughout October 2011. Additionally, institutions from the travel and tourism industry will support visitors travelling to Southern California for Pacific Standard Time including the Four Seasons Hotel Los Angeles at Beverly Hills; preferred travel partner Turon Travel, dedicated to creating bespoke travel itineraries of the international art community; and LA Inc., the Convention and Visitors Bureau.

While many participating institutions will open their exhibitions on the weekend of October 1-2, some exhibitions will begin earlier. Pacific Standard Time continues to April 2012, with additional exhibitions and programs opening throughout this period. Additionally, participating institutions have developed distinct regional weekend programs of exhibition openings, tours, performances and special admission offers throughout the course of the initiative. The public should go to www.pacificstandardtime.orgt for the latest details about partner exhibitions and programs.

Support for Pacific Standard Time

Presenting sponsors of Pacific Standard Time are The Getty and Bank of America.

Generous support has been provided by South Coast Plaza, The Coffee Bean & Tea Leaf, Tiffany & Co., Art Platform-Los Angeles, John and Louise Bryson, David and Marianna Fisher, The Mohn Family Foundation, Anne and Jim Rothenberg, Elizabeth and Henry Segerstrom, Christina and Mark Siegel, Maria Hummer-Tuttle and Robert Holmes Tuttle.

Additional support has been provided by Sotheby's, Media Sponsor 89.3 KPCC, Turon Travel-Preferred Travel Agency, Four Seasons Hotel Los Angeles at Beverly Hills-Official Luxury Hotel, LA INC., The Ahmanson Foundation, The Broad Art Foundation, California Community Foundation, The James Irvine Foundation, W. M. Keck Foundation and The Ralph M. Parsons Foundation.

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